Inbound vs. Outbound Marketing
Every marketer has a decision to make prior to beginning a fresh campaign, should you go down the inbound or outbound path. Every product is different and requires a unique approach when dealing with...
View ArticleEngagement to Social
Social Media is a major player when it comes to time on site and traffic referrals. Constantly, brands are trying to harness this tool to reach out to their customer base in an informal way. Social has...
View ArticleGeo-Targeting: What You Have to Know
Internet marketing has gone through multiple phases since its inception. With an evolving internet, marketers must account for the changes accordingly. Keywords used to be the primary focus, they still...
View ArticleDesigning for Mobile
Unless you have been living under a rock, you haven’t witnessed the recent explosion of mobile technology. There are statistics out that claim that there are more mobile phones then toilets,...
View ArticleChanging Customer Habits and Creating New Ones
Generally speaking Marketing is summarized as actions that are taken to generate demand for a product or service. Without Marketing many products or services would not succeed and often times go...
View ArticleMarketing Strategy Plan
Before beginning any marketing campaign, it is important to have a well thought out strategy. The first thing you have to consider is what your objective for the campaign is. Is it to increase sales by...
View ArticleHow to Do a Brand Audit
It takes a lot of blood, sweat and tears to have a reputable brand name. There are many different factors that influence a brand’s success or failure. Be aware that Brand Management is a 24/7 activity,...
View ArticleDigital Marketing Drivers: Traffic, Time on Site, and Conversion Rate
Marketing has drastically evolved with the introduction of the internet. The internet has given birth to many new marketing practices that before were impossible to accomplish. The internet gives you...
View ArticleIntro to Pricing
Pricing is a key component of any marketing plan, may not be the most fun part but a surely necessary one. Every product/ service has a price, determining the optimal price is the challenge. You want...
View ArticleSocial Media is Now a Way of Life
Since its inception Social Media has been on the forefront of communication. Its initial purpose was to enhance the social experience of the Internet. I don’t think anyone predicted it to explode the...
View ArticleBenefits of Becoming an Affiliate
Website owners have plenty of things other their plate, usually too much to handle. One thing they stress about is the amount of traffic to their websites. SEO (Search Engine Optimization) is a popular...
View ArticlePrivate Label: Build Your Own Brand
We all know how saturated the web is and the shear amount of websites available. To be profitable you need to somehow stand out, which brings up the topic of branding. If you are an affiliate marketer...
View ArticleOn Age Demographics
Age may not just be a number, as we are often led to believe. Your age is a major part of your identity. People of same ages have similar things in common. For example historical events they have lived...
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Understanding the Product Life Cycle
Market research is an essential part of any marketing campaign. A popular research method to use is the Product Life Cycle. It consists of 4 stages- introduction, growth, maturity, and decline....
View ArticleGoing Mobile: What Does That Mean?
Let’s face it we are nothing without our mobile devices. We have progressed exponentially from the days of dial-up internet and snake being the game of choice on your cellphone. We have now entered the...
View ArticleFacebook Graph Search: What to Expect
Have you ever asked your friends or family for recommendations, maybe for a place to eat or a mechanic? Facebook saw this as an opportunity, having a huge database of people’s interests and...
View ArticleSecrets to Writing Quality Content
If you haven’t heard the buzz-phrase, “content is king” you must be living under a rock. Content writing has become a crucial part to the success of any marketing plan. Content is what drives the user...
View Article5 Steps of Decision Making Process
It is every marketer’s goal to get inside the head of a consumer. You want to figure out how the consumer makes decisions and how you can get them to make a decision to purchase your product or...
View ArticlePromotional Marketing Basics
Marketing is made up of many different steps but promotions always triumphs the rest. Mostly considered the most fun part of marketing, promotions can be very challenging. Often promotions eat up a...
View ArticleVideo Lead Generation
The whole point of marketing is to build confidence in the buyer before they make the purchase. Video is a great tool to establish that confidence. Every day there are billions of videos being uploaded...
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