5 Ways to Stay Competitive this Summer
Summer is a time for rest and relaxation, the weather is nice, everyone is tan, and it’s an easy way to let your guard down. Don’t let the heat get to your head; you still have a business to run and an...
View Article5 Reasons Why You Should Start an Online Business
Have you ever wanted to start your own business? The internet is a perfect launching point for your entrepreneurial pursuits. It’s really not as complicated as you think and can be done by anyone,...
View Article5 Ways to Improve Your Online Advertising Performance
I assume every business has some sort of online advertising campaigns, if not you are falling behind and need to catch up quick. For those that are currently running campaigns, there are things you can...
View Article3 Reasons Why You Should Never Cut Your Marketing Budget
According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for...
View ArticleWhy You Should Care about Cross-Screen Advertising
Let’s face it we are addicted to our mobile devices, whether they be smartphones or tablets. As marketers it is our job to have a presence on these devices. There have been multiple studies done that...
View ArticleWhere is Advertising Going in the Coming Years?
Advertising has drastically evolved over the past decades, not only are there new media channels but society has become more tech savvy. The internet has transformed the way we communicate and has...
View ArticleAre Social Media Influencers the Next Super Affiliates?
We are currently witnessing a shift in website traffic referrals. Affiliate Marketing used to be the best way to drive traffic and make sales online. For some companies, affiliates are the 20% that...
View ArticleAre Social Media Hashtags More Effective than Traditional Search Engine...
Ever since Twitter rolled out the infamous # (hashtag) it has taken the social media world by storm. To those unfamiliar with hashtags, they are a word or phrase following a # symbol that when...
View ArticleDo We “Like” Social Media Too Much?
Ever since Kindergarten we have never stopped sharing, first our toys and snacks, now our videos and pictures of our pets. We are constantly sharing our lives on Social Media, for most it is a habitual...
View ArticleHow Well Do You Know Your Industry?
Two things businesses need to pay attention to in their industries are what their competition is doing and the customers. You may not always agree with your competitors but it is important to be aware...
View ArticleWhat is the Fine Line between Spam and Repetition?
Every person soaks in information differently; some are better visual learners while others are better listeners. Some people understand things after the first time they hear them; however there are...
View ArticleHas Social Media Made us More Impatient?
As the saying goes, “patience is a virtue,” however said that did not own a smartphone or have a social media profile/s. We are constantly occupied and busy even when it is our leisurely time to relax....
View ArticleHow Adaptable is Your Company to Change?
Forget the days when it took forever for things to change, we live in a world that is traveling the speed of light. News breaks every second of everyday, new products are launched, and customers have...
View ArticleFacebook’s Transformation from a Social Network to a Mini Internet
Social Media used to be a destination to communicate with friends and colleagues, post pictures/videos, write comments. However over the years Facebook has been morphing into a one stop destination for...
View ArticleI’m a Blogger not a Fighter
It has never been this easy to voice your opinions to a mass of people without the complexities of making a website. Anyone can become a blogger just like anyone can become a jogger (that rhymed). You...
View ArticleThe Good, the Bad and the Ugly (Affiliate Marketing Edition)
Selecting a Network is one of the first dilemmas affiliate marketers confront. Networks come in all shapes and sizes with positive and negative qualities. It is important to fully analyze possible...
View ArticleSocial Media Is Marathon Not a Sprint
We have all heard the saying, “Quality over Quantity” but why then are so many marketers oblivious to it? Racking up as many likes as possible may look good but there really isn’t any ROI. The ROI...
View ArticleDoes Your Content Make People Laugh?
Producing quality content that both attracts people and keeps them focused on your message is a goal of every marketer. Boring content that has no personality will not be enjoyable for the writer or...
View ArticleSocial Media Should Be about Engagement Not Likes and Followers
Marketing is all about engaging with the customers and measuring your results. There is never a cookie cutter approach to anything and that is what makes it difficult and fun. We all use social media...
View ArticleAffiliate Marketing Should Be a Crucial Part of Your Digital Strategy
The development of a digital marketing strategy is a very stressful process and involves a lot of time and dedication. People want to do everything on their own including SEO, social, mobile, or email...
View ArticleSocial Media: Real-Time Marketing’s Best Friend
The internet has transformed the speed of information sharing to levels never before seen. In marketing you want to be as relevant to the customer as possible. Social Media has contributed to...
View ArticleRelationship Building Through Social Media
Every business makes their customers a priority and building strong relationships with them is paramount. Social media can aid in relationship development and maintenance. With more and more people...
View ArticleIs Affiliate Marketing for You?
Have you ever wanted to start an online business? Would you like to make some money on the side? Chances are you answered yes to both of these questions. Affiliate marketing could be the solution you...
View ArticleIn Regards to Social Media, Customers Come First
Social Media has become a very useful tool for businesses to communicate with their customers. It is a very cost-effective way to market your products/ services while receiving instant feedback....
View ArticleTalkin ‘bout my Marketing Generation
With every passing decade since the inception of the internet, we have witnessed a shift in the focus of people’s career interests. At the beginning of the dot com era, everyone was centered in on...
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